One of the benefits of hiring College interns is to get fresh perspectives on issues, especially as topics like Media delivery change so rapidly around us. Today 6 of our 7 2016 Cal State Fullerton interns and I visited the KLAA AM830 radio station for a tour and a peek into what we assumed was a dying media - AM radio. What we discovered (mainly as a result of the brilliant questions from the interns) was that Radio still has a shelf life, particularly when the station owner has the foresight to use the Radio broadcasts to support a principal business. The LA Angels baseball team, in this case, is the prime reason that AM830 is valuable as a strategic broadcasting asset for the Team's owner, Arte Moreno, who has an ownership stake in both entities. A brilliant use of using Radio media to support an endeavor and we all walked away with better knowledge of how the many facets of media can work together to create a synergistic marketing program. Thanks very much to the staff at AM830 for a wonderful tour!